Why isn't Netflix on Google TV?

Netflix is not available on Google TV because of a disagreement between the two companies. In the past, Netflix had a different approach to streaming content, and Google TV did not meet their requirements. As a result, Netflix chose not to support Google TV. However, this situation may change in the future as both companies continue to evolve and negotiate their terms.

Not every major streaming service allows its content to be included in Google TV's rows of aggregated recs: Netflix is the big holdout. The company bowed out of Google TV integration very shortly after the release of the 2020 Chromecast, and Google has been unable to bring Netflix back into the fold ever since.